Best Latin American Ads of the month

The campaign presented in Mexico on the occasion of World Press Freedom Day seeks to honor the memory of the 163 journalists murdered since 2000. The shocking short film narrates the last days of Moisés Sánchez as a taxi driver and tells a plot with an unexpected turn, revealing that his disappearance and murder were a consequence of his journalistic work.

This is a campaign that supports the foundation's New Mental Health Program for Parents. The initiative reveals the hidden aspects of childhood cancer, showing the harsh reality that parents and caregivers face with their children. According to the US National Institutes of Health, these adults may experience symptoms similar to those of their children due to a lack of attention to their mental health.

In an effort to highlight the importance of a safe digital environment for online gamers, the campaign seeks to raise awareness of the risks associated with online gaming and promote the adoption of safe practices among gamers.

With this film, Jeep ventures on a unique journey that combines innovation and environmental responsibility. Using Artificial Intelligence, the iconic off-roader delves into the feline's majestic habitat, revealing its ability to explore unexplored territories. The campaign shows how nature interprets the brand, while the spot production, made entirely with AI, demonstrates Jeep's commitment to environmental stewardship and its dedication to preserving nature while offering impactful ideas.

With a simple but powerful message, the campaign equates the importance of preventive health checkups with car maintenance, highlighting that although 90% of people perform scheduled checkups on their vehicles, only 40% comply with medical visits. The initiative raises awareness about the priority of health care over material goods, urging preventive measures to be taken.

“Artbientalism” is promoted as an innovative form of environmental activism. Instead of damaging works of art in museums, the project invites people to interact with a specific work, created by Peruvian muralist “Cake”, as a way to support environmental conservation. The funds raised from the sale of these works go to support organizations associated with Pausa, a sustainable tourism platform in Peru.